Summary
- 11 years of marketing, online marketing, social media, and SEO experience
- Expert understanding of online marketing strategies, search engine optimization (SEO), content strategy, social media, email marketing, usability, web design, web analytics, and paid search
- Successful record of planning, directing, designing, and implementing large-scale web properties
- A data-driven decision maker, and respected leader with a positive attitude, passion for success, with excellent communication and interpersonal skills
Specialties
Online Marketing Strategy, Search Engine Optimization, SEO, Internet Strategy, Internet Marketing, Online Strategy, Organic Search Optimization, Search Engine Marketing, Social Media, Email Marketing, Ecommerce Strategy, Creative Direction, Usability, User Experience, Web Development Project Management, Web Design, Keyword Strategy, Link Building, Business Strategy, Paid Search, PPC, Web Analytics, Metrics, Conversion Rates, User Engagement, Branding
Experience
Senior SEO Client Success Manager, Slingshot SEO
Privately Held; Internet industry
September 2010 – Present (1 year 2 months) Indianapolis, Indiana Area
Slingshot SEO offers clients the most scalable and effective external SEO campaigns available. If you want to be on the first page of Google, Yahoo and Bing for the relevant key word phrases for your business, send me an email.
I work with clients to manage their SEO campaigns and provide consulting on content strategies, online marketing, social media, website architecture, analytics, and web design/development.
My clients include:
Blue Nile, United Health Care, Klipsch, Interactive Intelligence, Family Leisure, Bluelock, Volvo, North American Van Lines, and HCC Insurance.
Online Product Manager, ChaCha
Privately Held; Internet industry
September 2008 – September 2010 (2 years 1 month)
Brought onboard to ChaCha in 2008 to lead a new online division from the ground up. Lead business plan, product vision, implemented site architecture and managed development team. Launched new Questions and Answers website in January 2009. Implemented SEO strategies for content, site architecture, external linking and social media. Monetized web traffic using Google Adsense, multiple ad networks, and direct sales.
Accomplishments
- Increased traffic from Google over 12,000% in 12 months (118k/mo visits to over 14M/mo)
- Increased unique visitors 4,074% to 15M/mo & pageviews from 1.8M/mo to 23M/mo in 1 year
- Grew online revenue from $0 in December of 2008 to over $13,000/day in January 2010
- Quantcast ranked ChaCha as the 75th top web property (12M unique visits/mo) within 12 months of new site launch.
- Designed and optimized pages to increase conversion and boost Adsense eCPM to over $12
- Used Google Analytics to drive decisions on site features, SEO strategy, and interface design
- Integrated Twitter into online accounts to increase reach and links from loyal user community
Online Marketing Director, Klipsch
Privately Held; Consumer Electronics industry
February 2006 – September 2008 (2 years 8 months)
Planned and managed projects, creative direction and web development for 4 global brands. Created strategies for multi-channel online marketing, e-commerce, social media, SEO and PPC. Project manager across multiple vendors and business units: IT, marketing, and web developers.
Accomplishments
- Optimized on-page code and content to increased organic search traffic from Google 39%, 41% increase in search terms, 34% increase in visits and 38% in absolute unique visitors
- Developed a comprehensive $1M online marketing budget for 2009 targeting organic search, social media, linkbuilding, e-commerce conversion rates, and paid search campaigns
- New website and online marketing strategies lead to record breaking online sales, exceeded the quarterly goal by over 200% in 2006
- Implemented ExactTarget email marketing initiative and managed the e-mail communications to over 30,000 customers and 2,000 dealers
Online Marketing Manager and Webmaster, Clear Channel Radio
Public Company; CCU; Broadcast Media industry
December 2001 – February 2006 (4 years 3 months)
Lead and managed online strategies, ad campaigns, and tactical site design, and development. Provided creative direction for websites, banner ads, print, and sales materials.
- Utilized analytics to drive content strategy increasing pageviews over 500% in 4 years
- Managed bi-monthly e-mail communications to over 20,000 subscribers
- Produced multiple interactive mini-sites for special events
Creative Director & Webmaster, SunGard
Privately Held; Information Technology and Services industry
April 2000 – July 2001 (1 year 4 months)
- Managed the creative team, and supervised the creative direction for all marketing collateral; corporate website design, brochures, direct mail, and tradeshow graphics
- Designed the user interface design for high-end online investment and planning software
- Managed online content and strategy for the corporate website
Online Content Manager, Evans & Sutherland
Public Company; ESCC; Computer Software industry
January 1999 – April 2000 (1 year 4 months)
- Managed online content for multiple business units
- Designed and developed interactive content and online advertising campaigns
- Assisted with the design and coding of the corporate website and mini-sites